about

Always, figures it out!!

Laura Mignott is an award-winning storyteller, network weaver, global showrunner, and mountain mover known in her industry and beyond for her knack for bringing talented people together. She is the Global Chief Experiential Officer at VMLY&R Commerce. She’s supercharging the agency's commitment to designing for the future of hybrid community-driven engagement. I’m overseeing a unified global experiential practice redefining next generation, immersive experiences at the intersection of culture, creativity and commerce. From pop-ups and tours to mixed reality, the team is delivering personalized, culturally relevant experiences that are measurable across physical, digital and hybrid moments for clients including Coca-Cola, Smartwater, Sprite, Creations, Special Olympics, Mazda, WPP, Dell, Sony, Pfizer & more.

Previously for 10 years, she was the CEO of DFlash , a New York-based cultural communications agency. They design online & offline experiences that are curated to energize brands to make meaningful and lasting impact. “The Oprah that you know,” as Laura has been called, is the creator/host of the award winning Reset Podcast , in which she interviews game-changers in the world of business.  In order to share practical networking skills she’s honed over the years, Laura is also the creator of the online course One Degree of Connection , where she helps people to discover their passions and their “X factor.”

She’s a sought after thought leader in experiential marketing and has contributed to The Drum, AdAge, Campaign and more. She’s the 2023, She Runs It, Game CHanger of the year, the 2020 WiM Storyteller of the year & 2021 AdClub Rockstar award winner. She sits on multiple boards and leadership committees, including the C19Coalition , Black Women Talk Tech and more. She lives in NYC, is always on the hunt for the next great restaurant or traveling to a new city.